POP displays can take various forms and serve different purposes, including:

1. Standees: These are standalone cardboard or foamboard displays featuring product images, information, and branding. They are often placed at the end of aisles to draw shoppers' attention.

2. Counter Displays: These smaller displays are designed to sit on countertops or checkout registers and usually hold smaller items like candies, magazines, or cosmetics.

3. Shelf Talkers: These are small signs or tags that are attached to shelves to provide additional product information or highlight promotions.

4. Floor Displays: Larger freestanding displays that can hold multiple products, such as stacked boxes of snacks or beverages. They are often used in the middle of aisles to create special product sections.

5. Dump Bins: These are large containers typically filled with discounted or promotional items. Shoppers can sift through the items, making them popular for clearance or seasonal merchandise.

6. Hanging Displays: Suspended from the ceiling, these displays can feature banners, signs, or product samples to capture shoppers' attention from above.

7. Interactive Displays: With advancements in technology, some POP displays now incorporate touchscreens, QR codes, or other interactive elements to engage customers and provide product information.

8. Window Displays: While not typically found inside the store, window displays are a type of POP display used to attract passersby and encourage them to enter the store.

POP displays serve several purposes:

• Promotion: They help promote specific products, discounts, or special offers, increasing the chances of impulse purchases.

• Brand Awareness: POP displays reinforce brand identity and help consumers associate certain products with particular brands.

• Information: They provide shoppers with essential information about products, such as features, benefits, and pricing.

• Enhanced Shopping Experience: Well-designed POP displays can make the shopping experience more enjoyable and visually appealing.

POP displays, also known as Point-of-Purchase displays, are marketing materials or fixtures used by retailers and manufacturers to attract the attention of customers and promote specific products or brands at the point of purchase, typically within a store or retail environment. These displays are strategically placed near the checkout counter, aisles, or other high-traffic areas to encourage impulse buying and enhance the overall shopping experience.