Exploring the World of Custom Packaging Displays: Types and Benefits

In today's competitive business landscape, making a lasting impression on customers is paramount. One way to achieve this is through creative and eye-catching custom packaging displays. These displays serve not only as a means to showcase products but also as a powerful marketing tool that can boost brand visibility and sales. See below for the different types of custom packaging displays available in Kansas City.

Counter Displays

Counter displays are designed to sit on countertops or cash registers, making them a perfect choice for impulse purchases. These displays are usually compact and designed to hold small, high-margin items like candies, cosmetics, or small accessories. Counter displays come in various shapes, such as trays, bins, or tiered shelves, and can be customized to match a brand's aesthetics. Counter displays increase product visibility, encourage last-minute purchases, and help declutter checkout areas.

Floor Displays

Floor displays are larger and more prominent than counter displays. They are often used to showcase multiple products or a single product with more visual impact. These displays can take various forms, including pallet displays, dump bins, or free-standing towers. Floor displays are commonly seen in retail stores, supermarkets, and trade shows. Floor displays attract attention, drive impulse sales, and are versatile for showcasing a range of products.

PDQ (Pretty Darn Quick) Displays

PDQ displays are designed for easy setup and quick restocking. They are typically used in retail environments with high customer turnover. These compact displays are pre-filled with products and can be replenished swiftly when they run low. PDQ displays often come with eye-catching graphics and branding. PDQ displays ensure products are always available, maximize shelf space, and require minimal maintenance.

Endcap Displays

Endcap displays are strategically placed at the end of store aisles, providing a prime location for product promotion. They are designed to capture the attention of shoppers as they navigate the store. Endcap displays can be customized to showcase featured products, seasonal items, or promotional offers. Endcap displays increase product visibility, encourage impulse purchases, and promote featured items effectively.

Power Wing Displays

Power wing displays are tall, narrow fixtures that attach to the sides of store shelving units. They extend vertically and can hold a variety of products. These displays are excellent for showcasing complementary items or product variations, such as different flavors or sizes. Power wing displays make efficient use of space, drive cross-selling, and offer flexibility in product placement.

Interactive Displays

Interactive displays incorporate technology, such as touch screens or augmented reality, to engage customers on a deeper level. These displays provide an immersive and informative experience, making them ideal for electronic products, cosmetics, and luxury items. Interactive displays enhance customer engagement, provide product information, and create memorable brand experiences.


Custom packaging displays are a powerful tool for Kansas City businesses looking to enhance their brand visibility, boost sales, and create memorable shopping experiences. By choosing the right type of display for their products and target audience, businesses can harness the full potential of these eye-catching marketing tools. Whether it's a compact counter display or an immersive interactive display, the key is to align the display strategy with the brand's goals and customer preferences, ultimately leading to increased sales and brand loyalty.